Galya Titova – Head of Marketing Innovations at SashiDo.io
You have successfully completed Modern Marketing Management. The most precious lesson?
I try not to qualify lessons as more valuable, valuable or less valuable because every lesson is always valuable. Throughout the course I learned a lot of things that I can use in the future and that will leave a lasting trace in my mind. Most valuable was that everything was happening in a very friendly and positive environment that allowed everyone to think and see the material through the look of their own work.
What do you think today is the biggest challenge in marketing?
The biggest challenge in our industry is always to keep up with new technologies, new trends and to be able to achieve the best possible results through them. Our profession requires constant learning and we must always be ready to open our minds to the new and to perceive the new technologies as small children perceive the world around us – with curiosity and positivism.
What are the most valuable skills for the contemporary marketer?
Modern marketer must have a lot of creativity, but at the same time good analytical thinking. But to achieve good results, you need to find a good balance between the two. For me this is the most valuable skill.
If you have to give some advice to young marketing managers – what will it be?
Try to perceive the world around you as young children. Be curious, test, analyze, and learn something new every day. Be brave and persistent, and never let anyone tell you “this cannot happen.”