The ability to create and generate ideas can be trained.


BEIED organizes practical training on creative thinking in March.Do you think that we can learn to think creatively ?

As Professor Boshnakova mentioned /the lecturer of this seminar/  this is my favorite training theme from our joint projects. And yes, I think the ability to create and generate ideas can be trained. There are a lot of techniques, practices, games specifically created for this purpose.

For whom such a training would be most useful ?

To develop our ability to think outside of the schemes, to generate new ideas, new solutions to old problems is applicable in every sphere, profession, and private life. Today, the world is changing very fast and it is becoming more and more necessary to be adaptable, creative, innovative. We often go into the routine and if we consciously do not look for the new ideas, we are both professionaly and personaly frozen.

What are your observations from previous editions of this workshop?

The format is highly interactive – exercises, games, group tasks. It’s very fun, transforming and motivating. When people are relaxed and do not afraid to experiment or make mistakes then the results are excellent. In fact, release from fear is one of the conditions for generating new ideas. Companies that are tolerant for their employees’ mistakes and create an environment of experimental freedom have great success in developing new products and services.

What would you like to wish to the participants in the training?

Do not stop to be curious. As the famous advertiser Leo Burnett says, “The curiosity about life in all its aspects is the secret of the great creative people.”

5 Inspiring Advises to BEIED Alumni by Joseph Vogel

Dr.Joseph Vogel in action

5 Inspiring Tips :

1. Be brave and do not be afraid to create new ideas and solutions!

2. Embrace change and plan to rediscover yourself every 3 to 5 years.

3. Think of your time as the most valuable asset.

4. Treat people with dignity and passion, but do not suffer from fools.

5. Create and maintain lasting friendships.

Joseph Vogel, Doctor of Business Administration (Indiana) and Harvard MBA,

Recognized business leader and lecturer who brings rich international practical experience into innovative training programs. Vogel has worked on Ford’s first “world car”. He has run projects in Brazil, Venezuela, Mexico and Nigeria for several multinationals. Based on his work on Sprint, MCI, Pacific Bell, Vogel is known as a specialist in changes in the telecommunications and high-tech industries. After receiving a Master’s degree from the Harvard Business School, Vogel also completed his Ph.D. in Business Administration and International Business at Indiana University. As a DBA, he received the prestigious Beta Gamma Sigma Award and the desired membership in the Ford Foundation. Vogel advises and teaches from his base in Seattle, Washington.



“Trust and integrity, it takes a long time to build a reputation and you can ruin it very quickly”

johan windbladh

Johan Winbladh, Master of Finance and International Business

As a lecturer in BEIED management programs, what is your main impression of the participants?

Participants are modern leaders who come to familiarize themselves with practical tools and find enthusiasm and new contacts. Participants show excellent business skills and business thought.

What is the most important skill today for today’s business leader?

A modern business leader, you need to know the practical tools and use them effectively. Communicating goals well and helping everyone to understand where we are going and why it is important.

Nowadays in management – what is the latest trend or big change?

The biggest change and challenge is that more and more people live their lives online in their online communities. Step there and get a good business.

What is the biggest challenge for top managers nowadays?

The biggest increase in competition from far and away. The world is now clearly global. Customers have the power. Several bad reviews online and you may be done.

If you have to say just one tip to the people in your classroom?

Serve customer needs. Never let a dissatisfied customer go.


I wish you will come up with a new idea, plan, organize and complete as an entrepreneur or within the company you are working in.

Important for Business Leaders:

Trust and integrity, it takes a long time to build a reputation and you can ruin it very quickly. Check out what happened to Volkswagen. In America they will suffer from a lack of honesty and transparency for a long time.

Professor Winbladt has experience in management consultancy for Ernst & Young in Stockholm and elsewhere in Europe and the United States. Ernst & Young has been a Certified Project Manager for various international financial institutions, working with quality assurance projects in financial management, as well as financial consultancy. After E & Y he worked for Trema software startup, with HQ and development center in southern France. Treme is a mini MNC (now bought by Wall Street Systems) with around 300 employees and offices around the world. There he was responsible for sales, management and motivation for the sales team consisting of people from more than 20 different nationalities. He is currently an associate professor at the CU / Collegium Manazmentu in Bratislava Slovakia, where he teaches high-quality organizations, operations management, and financial management. Johan also teaches at the University of International Business and Economics in Beijing and Switzerland, Lucerne – BHMS (Business & Hotel Management School). His education is from the Stockholm School of Economics ( one of the top business schools in Europe, ranked number eight and number one in the field of finance, according to the Financial Times rating of the European Business Schools for 2007.

“Always ask – now what do I do?”

borislav botev

Borislav Botev, MBA, CPA, CMA, PMP

As a lecturer in the BEIED Executive Management Program, what is your impression of the participants?

In my opinion, Program Participants are professionals in their fields with an interest in the materials in the program with the desire to actively participate in the discussions that seek the practical application of the lessons learned.

What do you think today is the most important skill for a business leader?

To motivate your people to achieve more than they think they can.

In modern management – what is the most noticeable change or trend?

Being an adaptive manager.

What is the biggest challenge for managers today?

The enhanced role of political participation in the market economy, not only as a law but also as an inconsistency.

If you have to give only one advice to the people in the classroom, what will it be?

Always ask – now what to do ..?

Mr. Botev is a senior financier and project manager with rich Canadian and international experience in maximizing the profit and value of the shares of large and small public and private companies, including over 20 years in mining, production, Big 4, banking, gas, electricity, utilities, supply chain and port management. He has significant experience in accounting, financial reporting, SAP, IFRS, GAAP (ASPE), SOX, FP & A, budgeting, forecasting, cash management, debt finance / equity, project finance, business processes improvement, M & A, Restructuring, Corporate Governance, Risk Management, Strategic Planning, Complex Inspection and Project Management with Complex Multinational and National Corporations, Team Building and Leadership in Culturally Diversified Teams. Mr. Botev is recognized in the definition and achievement of high standards. He teaches in Canada and Europe. A great value in his classes is the practical experience and the opportunity to talk with managers about real life and business experience. Mr. Botev works in Canada for the companies – M & B Consulting Inc. and National Project Management Inc. His previous experience in business includes leading management positions in companies such as: Bulgarian Energy Holding, Port Metro Vancouver, National Bank of Canada, Deloitte – Bulgaria, Port of Bourgas, KPMG, Central European University, Balkanbank, etc. organizations such as CMA Vancouver, AOTS Japan, CIMA UK, PMI, PADI.

“The most important skill of a business leader is to synchronize himself with what he wants to achieve in his organization.”


veneta andonova

Veneta Andonova, PhD. Business Administration (Universitat Pompeu Fabra, Department of Economics and Business (with honors)

You are a lecturer in BEIED’s Executive Management programs. What is your main impression of the participants?

The participants are highly trained specialists and a very nice company for professional conversations. The desire to gain new skills and share their ideas enriches and loads incredibly.

What do you think is the most important skill of a modern business leader?

The most important skill of a business leader is to synchronize himself with what he wants to achieve in his organization.

In modern management – what is the most noticeable change or trend?

The most noticeable change is the constant change around us, which requires a new setting for constant learning and development.

What is the biggest challenge for top managers nowadays?

The biggest challenge for managers is to find talent and support it because human talent is a prerequisite for development and progress.

If you have to say just one tip to the people in your classroom?

Ask all the questions that come to your mind in a loud voice and share your knowledge with others generously.

Professor Andonova is a professor of strategic management and personality who receives attention and respect from the moment he enters a classroom. Her teaching is often described as challenging and realistic. She works in lectures and research positions in bachelor and master programs in Spain, the United Kingdom, Mexico, Colombia, and the United States of America. After a decade of research into strategy and management in South America, Andonova decided that analyzing Bulgarian data and case studies is the natural next step for a professional studying emerging markets. Prof. Andonova has a wealth of publications in the fields of management, entrepreneurship, communications, etc. She has won prestigious scholarships and an international award from institutions such as: Harvard Business School, the Spanish Ministry of Science and Technology, Brown University, the Mexican Science Commission and Technology, Hamburg Institute of Law and Economics. Ms. Andonova is a spokesman for seminars and conferences in Spain, Mexico, Peru, Colombia, the Philippines, USA, Canada, Chile, Switzerland, Hungary and others.


“Trends are changing so fast.”


Professor Asli Goksoy, Ph.D., on Organizational Behavior.

You are a lecturer in Executive Management. What is your main impression of the participants?

They are very eager to learn passionate about their career, love to participate in discussions and share their own experiences with their classmates.

What do you think is the most important skill of a modern business leader?

Leadership, communication and innovation.

In modern management – what is the most noticeable change or trend?

To identify opportunities before competition, gather information to find out possible new directions for organizations and to be different and unique.

What is the biggest challenge for top managers nowadays?

To deal with change. Competition is moving so fast. Trends change so quickly.

If you have to say just one tip to the people in your classroom?

Understand your people and build a strong relationship with them because they are your most valuable asset.

Professor Asli Goksoy , Ph.D., on Organizational Behavior. Professor Goksoy has graduated from the US, the International Business MBA (PACE UNIVERSITY, New York, Lubin School of Business) and a PhD in one of Turkey’s leading higher education institutions for 124 years in the Marmara University in Istanbul. Ashley has lived in the United States for 14 years, gathering valuable international business experience and business practices in New York and Florida. Ashley has gained extensive experience in overall management and later in teaching and education administration. In Turkey and Bulgaria, Ashley has worked for educational institutions such as AUBG and ISTANBUL COMMERCE UNIVERSITY. Her experience in organizational behavior, principles of change management and management, strategic management and business communications are combined with her friendly and intelligent approach to students and an open, interactive style. Professor Goksoy has a rich list of published articles and papers, as well as the latest book in Germany on Lambert Academic Publishing. She is also the editor of a book titled Human Resources Management Change Management Strategies – IGI Global Publishing Company in the United States. Ashley publishes articles for many international magazines on topics such as Business Process Re-engineering, Change Management, burn out effect, employee response to change, organizational communications, conflict work – family, organizational culture, organizational justice, positive organizational behavior, leadership styles in paternalist parties and many others.

“I can not identify myself as a business leader if I stop learning …”

milena nikolova

Milena Nikolova, PhD in Business

 As a lecturer in the BEIED Executive Management Program, what is your impression of the participants?

The participants are a very interesting group, as they include professionals from many different spheres. All are active and with an opinion that makes the dynamics of learning very interesting and adds value to the knowledge shared by the lecturer.

What do you think today is the most important skill for a business leader?

It is difficult for me to formulate a single skill, but the modern business environment and the trends we see require business leaders to be sensitive to their surroundings and to follow many different processes by constantly asking themselves “What can this mean for our industry and the company – what opportunities or difficulties can arise and how to approach them? “. For me, one can not identify himself as a business leader if he does not stop learning, experimenting and looking for innovative solutions to the challenges.

In modern management – what is the most noticeable change or trend?

Dissolving of the borders we are used to: between online and offline reality, between different industries, between the private and public sectors, between social and business decisions.

What is the biggest challenge for managers today?

That many of the established models we know are not as effective in their pure form. Organizations and businesses increasingly need innovative and different solutions to experiment with, because dynamics does not allow the use of template solutions.

If you have to give only one advice to the people in the classroom, what will it be?

Do not stop learning.

“Restrictions are Mental and Self-imposed”

owen fernandes


Owen Fernandez, B.Tech; MBA

As a lecturer in the BEIED Executive Management Program, what is your impression of the participants?

I have always enjoyed taking courses for BEIED. Participants are willing to learn and always challenge the instructor. That’s better for me. This is not just another certification exercise, but a great platform for sharing knowledge in a creative environment. I look forward to coming back again.

What do you think today is the most important skill for a business leader?

The most important skill today for a business leader is the ability to realize the potential. To influence people to achieve visible and sustainable results.

In modern management – what is the most noticeable change or trend?

The big change is “proper leadership,” which basically means to influence everyone involved in the company to develop and deliver more. People are always able to do more and even surprise, but we need support, direction and appreciation, leadership with an example.

If you have to give only one advice to the people in the classroom, what will it be?

Restrictions are mental and self-imposed. What we can create in our minds and believe in it, we can do that.


Owen Fernandez was born in Bombay, India. He graduated high school and later engineered with honors one of the most prestigious technical institutes. He adds three more diplomas in Management, Import and Export, Marketing and MBA degree from City University, Seattle. He has 5 scholarships for high academic achievement and has traveled to more than 40 countries and has a work experience at senior management level in Africa, Asia and Europe. Fernandes has a Doctor of Business Administration from Comenius University in Slovakia.He also has a Six Sigma black belt. Owen is also a professional psychometric analyst and career coach and mentor. He is also trained in Pearson Edexcel techniques. In addition, he is active in MBA at City University in Slovakia, the Czech Republic, Bulgaria and Romania, as well as in Slovakia Manager Academy (SMA) at the University of Gloucestershire – MBA and BEIED Bulgaria. Owen believes in the power of the next generation and advocates youth leadership. He was the mentor of many of his students in initial start-ups and career development.

“Do not be interested in marketing, be interested in people.”


Olaf Gyukema, Partner and Creative Director – TriplePro

What does modern marketing mean for you?

Guerilla thinking, thinking outside the framework.

Modern marketer – what qualities should he possess?

Analytical mind, strategic thinking and not be tempted by short-term brand victories. Side skills are important today. It is no longer true that if you are good at marketing, then you are a professional. Marketers today are partly strategists, partly copywriters, coders, and data analysts.

From a practical point of view – do you have a message to the new in the industry?

Never stop learning new methods and practices. Marketing is a profession that is changing every 3 months because of the technological evolution we are witnessing today. Hunger for knowledge is key to the profession. Also – something I learned long ago – Do not be interested in marketing, be interested in people.

What made you love the profession?

In the early years of college I had a course in consumer behavior and I was impressed by the variety of tactics and practices that persuaded the client to prefer product A instead of B. I thought that creating dreams and making people believe in them is a cause that  is worthy.

” Look for solutions outside the comfort zone.”


Radoslav Bimbalov, Managing Partner and Creative Director at The Smarts.

What is the essence of modern marketing?

Above all, it must be able to respond to the rapidly changing attitudes, interests and moods of consumers. To catch the right pulse and react immediately. It just needs to be reactive.

What qualities should the contemporary marketer possess?

Trampled paths and tried-and-tested marketing patterns are becoming more and more. They give peace and sometimes protect against failures, but inevitably lead to the loss of instincts. Today’s marketer should not allow his intuition to sleep – it is necessary to challenge her, even to stress her. And look for solutions outside the comfort zone.

What is your message to young people in the industry?

I always say the same to the youngsters who take the path I chose for myself years ago: Your job is to put yourself in people`s heads. So do not stop coming out of yourself.

Your biggest professional success?

I succeed every day – sometimes more, sometimes less, but every day. If I have to point out something specific – what we started with Gergana Ivanova – a small and elaborate agency named The Smarts, who from the first moment decided to be independent, whatever it costs. We work for some of the biggest clients in Bulgaria, we have a huge team and ambitions, yet we are completely independent – politically and financially. And this is our greatest pride.

Useful mistake?

Errors are smaller than the successes, but the number is probably the same. This parity is important to know where you are and not to forget how hard the earth is. The most painful mistakes for me are related to valuable people who have been part of my team but I was not able to hold  for one reason or another. And as it may be mutual, I look for guilt first in me.

Which has made you love this profession?

The feeling that you have influenced some people to make a decision without feeling manipulated by you. And without even having heard of you. It’s great …