Ralitsa Andonova – Marketing Manager, Sopharma Trading
You have successfully completed BEIED and Triple Pro – Modern Marketing Management. Who was the most precious lesson?
The most valuable lesson is to realize that the knowledge you have is never enough and you can always learn something new and useful. I thank all the lecturers for the enthusiasm, the valuable ideas and experience with which we were charged during the lectures.
As an experienced marketing manager, what do you think today is the biggest challenge in this field?
The biggest challenge is to be able to successfully complete the projects within the time you have. The factors that you need to consider, analyze and suggest the right solution grow. At the same time, the work of other departments in the company depends on it, and any delay is at risk of failure.
What are the most valuable skills for the contemporary marketer?
Be positive, accept every problem as a challenge and every success as a reward for the efforts.
If you have to give some advice to young marketing managers – what will it be?
Be creative and not afraid to offer your ideas! Always set goals and reach them because the pointless actions lead to a certain failure! And most importantly, not to accept their work as an obligation, but as an opportunity to do what they love!