Prof. Dr. Desislava Boshnakova
In modern marketing – what is the most noticeable change or trend?
For me, this is the fact that we no longer work for people but WITH people.
What do you think today is the most important skill for a marketing manager?
The courage to look for new ways of doing their job – in other words, creativity.
If you have to give only one advice to the people in the classroom, what will it be?
Do not stop being yourself.