“… because in marketing, besides knowledge and experience, we must have a passion.”

tsvetelina ivanova

Tsvetelina Ivanova, Marketing Manager, Spectronic LTD

You have successfully completed Modern Marketing Management. The most precious lesson?

All the lecturers were wonderful, some of them were particularly inspiring, but for me the most valuable lessons were the meetings with the people who take the decisions that I take every day. Sharing personal experiences and contacts is the most valuable in the program.

As an experienced marketing manager, what do you think today is the biggest challenge in this field?

The biggest challenge is to deal with many things at once. In my work, I have to be the decision-maker, a graphic designer, a creative specialist, digital marketing, events planner, have to communicate with business customers, and so on. I always plan my weeks in advance, and so I can fit into everything. I think that this is typical for many of the Marketing Managers in Bulgaria.

What are the most valuable skills for the contemporary marketer?

Most valuable is the ability to change. It is valuable to constantly inform yourself, to learn new things so that you can easily adapt. In an environment that is constantly changing, you cannot afford to remain the same.

If you have to give some advice to young marketing managers – what will it be?

If I have to give advice, it will be the same advice that every day I give to myself – we must strive to do exactly what we love, because in marketing, besides knowledge and experience, we must have passion too. Then things seem to happen successfully .

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