“Be bold and steady, and never allow anyone to tell you” this cannot happen “

Galya Titova – Head of Marketing Innovations at SashiDo.io

You have successfully completed Modern Marketing Management. The most precious lesson?

I try not to qualify lessons as more valuable, valuable or less valuable because every lesson is always valuable. Throughout the course I learned a lot of things that I can use in the future and that will leave a lasting trace in my mind. Most valuable was that everything was happening in a very friendly and positive environment that allowed everyone to think and see the material through the look of their own work.

What do you think today is the biggest challenge in marketing?

The biggest challenge in our industry is always to keep up with new technologies, new trends and to be able to achieve the best possible results through them. Our profession requires constant learning and we must always be ready to open our minds to the new and to perceive the new technologies as small children perceive the world around us – with curiosity and positivism.

What are the most valuable skills for the contemporary marketer?

Modern marketer must have a lot of creativity, but at the same time good analytical thinking. But to achieve good results, you need to find a good balance between the two. For me this is the most valuable skill.

If you have to give some advice to young marketing managers – what will it be?

Try to perceive the world around you as young children. Be curious, test, analyze, and learn something new every day. Be brave and persistent, and never let anyone tell you “this cannot happen.”

“… because in marketing, besides knowledge and experience, we must have a passion.”

Tsvetelina Ivanova, Marketing Manager, Spectronic LTD

You have successfully completed Modern Marketing Management. The most precious lesson?

All the lecturers were wonderful, some of them were particularly inspiring, but for me the most valuable lessons were the meetings with the people who take the decisions that I take every day. Sharing personal experiences and contacts is the most valuable in the program.

As an experienced marketing manager, what do you think today is the biggest challenge in this field?

The biggest challenge is to deal with many things at once. In my work, I have to be the decision-maker, a graphic designer, a creative specialist, digital marketing, events planner, have to communicate with business customers, and so on. I always plan my weeks in advance, and so I can fit into everything. I think that this is typical for many of the Marketing Managers in Bulgaria.

What are the most valuable skills for the contemporary marketer?

Most valuable is the ability to change. It is valuable to constantly inform yourself, to learn new things so that you can easily adapt. In an environment that is constantly changing, you cannot afford to remain the same.

If you have to give some advice to young marketing managers – what will it be?

If I have to give advice, it will be the same advice that every day I give to myself – we must strive to do exactly what we love, because in marketing, besides knowledge and experience, we must have passion too. Then things seem to happen successfully .

“The contemporary marketer must become an orderly child”

Christina Ivanova – Marketing, PR and Special Events, Bibendum Ltd

You have successfully completed BEIED and Triple Pro – Modern Marketing Management. Which was the most precious lesson?

The most valuable lesson was the reminder that we should always learn. In the sphere we have chosen or outside, but permanently. Our brain must be “fit”. A valuable lesson for me was also the fact that there are always interesting people you have not met in your career yet. And they enrich you in a surprisingly interesting way.

As an experienced marketing manager, what is the biggest challenge in this field today?

The biggest challenge is not to lose ourselves and the enthusiasm that each of us knows at the start of a new project. Staying in the galaxy of new ideas and not accepting anything from the past as a law. In our profession we have to constantly generate novelties and to do it, we have to keep track of the world, not just the marketing world, but everything else through the right funnel. And this is a serious challenge.

What are the most valuable skills for the contemporary marketer?

The modern marketer must become an orderly child. I do not know if it is possible, but it is important to be curious, observant, learn quickly, have the urge to start without much hesitation, try, be agile and do not despair if we fail (as children do – fall and continue, without recalling the failure). And in this children’s house, we can manage to prioritize, meet deadlines, achieve growth, and have fun.

If you have to give some advice to young marketing managers – what will it be?

You have to learn, each marketer, to combine the best of yourself and your environment at the right time. And never to be satisfied with temporary relaxation, it is harmful to people who are expected to be generators. The word “manager” often gives its owner a calmness, which in most cases hurts him. Let them stay constantly proving to themselves Juniors.

“Listen to your customers and analyze the environment constantly.”

Maxim Hristov – Sales Area Manager at Kaolin AD

You have successfully completed Modern Marketing Management. The most precious lesson?

Making quality marketing does not require huge resources, but rather skills and creativity.

What is today the biggest challenge in marketing?

To listen to your customers and analyze the environment constantly.

What are the most valuable skills for the contemporary marketer?

Creativity, Human to Human attitude , Professionalism / Specialization

If you have to give some advice to young marketing managers – what will it be?

Listen carefully, discuss, be critical to yourself, and think what could have been better and HOW!

“The biggest challenge for me is to stay positive”

Radoslava Hristova, Marketing Communications at Timac Agro Bulgaria EAD

You have successfully completed BEIED Modern Marketing Management Program. The most valuable lesson?

With the risk of sounding a bit cliche – the more you learn about the matter, the more you understand that there is so much to learn and catch up … And again, I have confirmed my belief that the human factor is invaluable. I can not imagine what my opinion about other lectures or participants would be, but those ones were a fantastic hit and this was an additional incentive for all of us.

As an experienced manager, what is the biggest challenge in marketing?

For me, the biggest challenge is to stay positive, against the intense everyday life and often disturbing environment for those working in the business – to stay focused and not lose control. Otherwise, it’s hard to be able to create the good idea and to keep your inspiration and it is invaluable for anyone whose work is based on creativity.

What are the most valuable skills for a modern marketer?

Apart from the indisputable desire to always keep up with the latest trends, you must strive to be creative, because no one remembers the imitators, we all remember the innovators. However, innovativeness and originality must not be self-directed and driven by the search for an effect, but must be conceived, supported by the right message and, most importantly, the message has to be delivered appropriately, otherwise it would be just a “style exercise ” without depth , a spent budget … Finally – be true yourself as much as possible because the most bitter experience is to be dissatisfied with what you do and do it without desire – then nothing good happens.

If you have to give some advice to young marketing managers – what will it be?

If I have to be honest, I do not think that young marketing managers need advice – they have enough enthusiasm and creative energy to succeed, and in my opinion the most memorable experience is on the principle of try and error. Perhaps the only thing I would like to remind them is not to be disappointed with the temporary failures and not stop searching and going forward – only that way they will find the right way.

Seminar Crowdsourcing

February 23, Friday – 10:30 to 17:00

When users work for you or how to inspire the online crowd and work with them

(Crowdsourcing in action)

9 of the top 10 brands in the world are counting on the crowd in their campaigns. It is time for you to join and work with your clients.

Crowdsourcing offers improved business opportunities, lower costs, a larger base of creative power, and less time to develop product marketing.

Organizations of all kinds are experimenting with various Crowdsourcing initiatives .

Crowdsourcing combines the efforts of many people, each having its own contribution to the end result. The contracting company usually announces a prize that is tied to the outcome of the project. Sometimes it is a monetary payment, and in other cases the group of people can work because of moral motivations (personal satisfaction, honor, glory).

In this training, we will present Crowdsourcing as an instrument and its practical application in marketing, advertising, PR, and special events.

The ideas you can apply in all areas of activity.

In the framework of the training we will look at:

The origin of the Crowdsourcing
What are the genes of Crowdsourcing
What are the elements for the success of the Crowdsourcing initiatives
Examples from the world and Bulgarian practices

The training will try to answer the question: What can the crowd do for you ? But after training you should ask yourself: What can I do for the crowd? Then you will be in the right direction and ready to work with the crowd to make better, more effective, more inspiring and more influential projects. With the right crowd behind us everything will be much easier and more meaningful.

Instructor: Prof. Desislava Boshnakova

Desislava Boshnakova is co-author with Prof. Goldblatt and Shawn Lee for the first book on the impact of new technologies on special events that came out on the US market – “The 21st Century Meeting and Event Technologies.” She also authored the books “Revolutions”, “Political Communications in the Network 2.0″, “13 Stories for W + 2 Bonus” and “Collective Wisdom: Crowdsourcing”.

Desislava Boshnakova is a member of the International Special Event Society. Lecturer in PR at NBU, author of a number of specialized articles in the PR. Owner and manager of the boutique PR agency ROI Communication, blogger, admirer of TED, lecturer in Bulgarian editions of the TEDxNBU since 2011 and organizer of TEDxSofia.

She was a guest lecturer at foreign universities in the United States, Finland and Greece. She has lectured at a number of professional conferences in Bulgaria abroad.

Fees and registration:

• Registration form: https://goo.gl/forms/iDsHpufY9DXDU8xW2

• Regular fee: BGN 150

• Early booking fee: until 9 February – 130 BGN

• Alumni fee: 120 BGN – 20% discount for BEIED Alumni

• The fee includes the book “Collective Wisdom: Crowdsourcing ” author – Desislava Boshnakova

Attention:

•The seats are limited.

• After registration, you will receive a confirmation and a proforma invoice.

• You will receive an invoice after transferring the fee

• Only registrations are guaranteed in time. The seats are limited.

• No-show ups are not recoverable. Registration can be transferred to another employee.

• For more information and questions: 0887929703, office@beied.com

Workshop Storytelling

15th of June- 10:30 – 17:30

The ability to tell stories is increasingly becoming an important strategic business advantage.

We believe that telling stories can be learned and improved through practice

We offer this training to help you understand how to influence and inspire through stories.

The technologies have given us the power to share our stories with the world.

Telling stories – as an integrated part of design thinking and brand strategies.

Stories sell. Stories set the context. Stories create purpose and provoke action.

Researches show that regardless of the content of an ad, the structure of the content determines its success.

Telling stories may look old-fashioned, but that’s what makes it so influential. The story reaches where access is the most difficult – to the hearts. Data convinces people but does not inspire them to act. Content is turning into the future of marketing. Bill Gates shares on the subject: “Our brain values stories more than anything else.”

Telling stories is encrypted in each of us. Through stories we get to know the world, share our emotions and keep our memories. But no one spends time in education to teach us how to tell stories better.

Well, we offer you such opportunity – to spend a day to develop your skills to tell stories better that will help you earn more. Because people love stories. What about you?

In the framework of the training we will look at the art of telling stories – from Aristotle to companies such as Lego, Apple, Disney and many others. You will work on your own skills by learning from the best examples.

We will tell stories – about you, about your work, about the company, about the product or the service. We’ll see how stories are the fastest way to capture the audience – online and live

Instructor: Prof. Desislava Boshnakova

Desislava Boshnakova teaches special events from one of the world’s leading professors, Professor Joe Goldblatt. She is co-author of Prof. Goldblatt and Shawn Lee on the first book on the impact of new technologies on special events that came out on the US market this fall – “The 21st Century Meeting and Event Technologies.” Desislava Boshnakova is among the first to receive a specialized PR education. She was a member of the International Special Event Society. Lecturer in PR at NBU, author of a number of specialized articles in the IP. Owner and manager of the boutique PR agency ROI Communication, blogger, zealous admirer of TED, lecturer in Bulgarian editions of the TEDxNBU curator format since 2011 and organizer of TEDxSofia. She was a guest lecturer at foreign universities in the United States, Finland and Greece. She is the author of the books “Political Communications in the Network 2.0″ ,”13 Stories for W + 2 Bonus” , “Collective Wisdom: Crawling”. She has lectured at a number of professional conferences in Bulgaria abroad. She leads in-house training of leading companies and non-governmental organizations in Bulgaria.

The program is designed for experts in marketing, advertising, brand management, PR, HR, business owners and managers who want to develop useful skills to tell fascinating and motivating stories.

Registration form: https://goo.gl/forms/xz91wP8jYT287vmk1

Workshop “Event Management”

The training combines the two most important areas in the management of special events – theory and practice.

For everyone involved in the organization of conferences, seminars, fairs, festivals, corporate events, product launches, corporate meetings, celebrations, exhibitions and other special events.

Special events make people happy. To successfully organize a special event, it is not necessarily to be a specialist in this area. But surely you need special training.

Each event can be special if it is organized professionally.

Trainer: Prof. Desislava Boshnakova

Desislava Boshnakova learned how to teach special events from one of the world’s leading authorities Professor Joe Goldblatt. She is co-author with Prof. Goldblatt and Sean Lee of the first book so far on the impact of new technologies on special events that hit the US market this fall – “The 21st Century Meeting and Event Technologies”. Desislava Boshnakova is among the first to acquire specialized PR education. She was a member of the International Special Event Society. Lecturer in PR at the NBU, author of several specialized articles. Owner and manager of the boutique PR agency ROI Communication, blogger, big fan of TED, a lecturer in the Bulgarian editions of the form and curator of TEDxNBU from 2011. She has been a guest lecturer at foreign universities in the US, Finland and Greece. Author of the books “PRogovorki”, “Political communications in network 2.0″ and “13 stories for W + 2 Bonus” and “Collective wisdom: crowdsourcing.” As a lecturer she has presented in number of professional conferences in the country and abroad. Dessislava does in house training of leading companies and NGOs in the country.

Fees and registration:

• Places are limited up to 10.

• Regular fee: 150 BGN

• Early registration fee: untill 29 September – 130 BGN

• Alumni fee: 120 BGN – 20% discount for BEIED Alumni

Attention:

• Fill out the registration form: https://goo.gl/forms/e4QKASO1Uk3qiIPY2

• You will receive a confirmation and a proforma invoice

• After the transfer of the fee you will receive an invoice

• Only registrations on time are ensured.

• Non show offs are not refundable . Registration may be transferred to another employee

• For more information and questions: 0887929703, office@beied.com

Participants about our previous workshop:

“A great organization.”

“You are awesome!!!! ”

“I liked the practical approach”

“Keep it this way. Good luck!”

“Very helpful! No comment! Many valuable to me two days.”

“I respect and admire people who love their work and work with passion.”

“The event surpassed my expectations. I would come again!”

“From the training I was able to extract very useful information.”

“The ease of communication, and the respect for each participant are the things that made me big impression.”

RestArt Workshop

Ingenium and Art Ideas present – Summer Art Workshop
Load with creativity and games!
To RestArt in good mood!

• Creative games and specialized exercises
• Tasks of intuitive drawing, graphics and applied arts
• Friendly atmosphere among friends
• Exit the frame and discover talents
• Ideal opportunity to team up
• Shared time with colors, music, smiles
• Vacation and recharge for a new start …

When: 11th August Friday – 11:00 – 16:00

Where: In the fresh air, in the forest atmosphere of the “White Brezi” Eco-station – Vitosha Nature Park – http://park-vitosha.org/

How:

Due to the interactivity of the exercises the groups are small. When the seats are filled, the registration closes.The recording will take place until August 1 at: https://goo.gl/forms/kznQ5JCwPFFTJ1MS2

Fee: 50 leva including materials and coffee breaks.

Attention! You can also take your child / over 5 years / against + 10 BGN.
If you would like more children to join, please contact us to check the availability. For kids, there is a special program. A good opportunity for shared emotions.

Workshop for Ideas – Train your mind!

Practical training for creative thinking

For anyone who wants to learn how to generate ideas and solutions , how to approach the work creatively, how to think outside the box.

When: 8-9 June, 14:00 – 18:30

Where: Sofia, Communication ROI Study hall

Trainer: Prof. Dr. Desislava Boshnakova

Can we learn to think creatively? Yes!

The world is changing and today we need people who think independently, creatively, critically and innovatively.

To think creatively is to know how to create. To create new, useful, applicable ideas. Invent new approaches in business, art, science.

Coming out of the schemes we look at issues from a new perspective.

Creativity – as a practice exercised regularly through certain methods, which leads to the ability for creativity and innovation.

Training elements:

• Exercise for confidence, creativity and teamwork. Game analysis and lessons learned.

• Exercises for creativity and birth of ideas – method Medici effect.

• Games from the improvisational theater to stimulate creative thinking.

• Presentation of the theory of creativity – what is idea , how was born and why everyone can creates more ideas.

• Generate ideas – method De Bono – exercises and analysis.

• Method – 6 thinking hats of De Bono – presentation and exercises for use

• Teamwork: a case study

• Games from the improvisational theater to generate ideas.

fees:

• Regular fee: 150 BGN

• Early registration fee: until 25th of May 130 BGN

• Alumni fee: 120 BGN . 20% discount for BEIED Alumni

• Participants will receive a Certificate and materials

Registration:

• Fill out the registration form: https://goo.gl/forms/SSbG1Lgmy7qRPiy03

• You will receive a confirmation

• We ensure only registrations on time. Seats are limited to 10

• Failure to appear shall not be refunded. Registration may be transferred to another employee