1st of February-  9:30 to 17:30

How to present the idea is as important as what is the idea itself.

Presentation skills are key to the successful personal development.

You are the presentation! How to present yourself in the best light. How to sound like presenters of TED.

Participants will work on their own presentation skills with advice and guidance from the lecturer and ideas for a better stage presence.

The workshop aims to:

• To introduce each participant with his own style of presentation

• To teach participants to speak in public

• To introduce participants to the basic techniques of planning presentation

• To introduce participants to the selection of key messages

• To help participants improve their presentation skills

• And to draw up plans for the development of presentation skills

Participants – maximum 10 – will receive assignments that will take part in the training.

Trainer: Dr. Desislava Boshnakova

Registration:

• Fill out the registration form :   https://goo.gl/forms/nv6zPdtWeBJBEwW52
• You will receive a confirmation and a proforma invoice
• Non show up  is not refundable. Registration may be transferred to another employee

2 day practical training

6th edition  Date: 2 and 9 November – 14:00 to 18:30

How to present the idea is as important as what is the idea itself.

Presentation skills are key to the successful personal development.

You are the presentation! How to present yourself in the best light. How to sound like presenters of TED.

Within two days, participants will work on their own presentation skills with advice and guidance from the lecturer and ideas for a better stage presence.

The workshop aims to:

• To introduce each participant with his own style of presentation

• To teach participants to speak in public

• To introduce participants to the basic techniques of planning presentation

• To introduce participants to the selection of key messages

• To help participants improve their presentation skills

• And to draw up plans for the development of presentation skills.

Participants – maximum 10 – will receive assignments that will take part in the training.

Trainer: Dr. Desislava Boshnakova

Registration:

• Fill out the registration form : https://goo.gl/forms/esxL18hUiEJ0lk992
• You will receive a confirmation and a proforma invoice
• Non show up  is not refundable. Registration may be transferred to another employee
• Participants will receive Certificate and materials
• Coffee breaks are included in the fee
• A copy of the book “presented by Steve Jobs ” is included in the fee

“Management is, above all, a practice where art, science, and craft meet.” Henry Mintzberg

Practices, techniques and experience from the stage art. Exercises, games, simulations. Tools for developing personal and communication skills. Methods applicable to business!

In the training, built on the basis of exercises, we achieve self-confidence and motivation for success. We restart the mind, reload the team with new energy.

Like actors on the stage, managers are under pressure and in continuous communication. Management has a lot of creativity – the art of being creative, working successfully with different clients, colleagues, being a team leader and gaining trust . To concentrate, to know how to present yourself and the company in public appearances, to go out of the box…

What:

• Games and exercises to develop creativity

• Trust and Team building Exercises

• Exercises to improve group communication

• Exercises for concentration and body control

• Leadership exercises

• Exercises for public appearance

• Friendly atmosphere among friends

• Discovering new talents

• Ideal opportunity to team building

• Relax and recharge for a new start …

When: Sofia – 18th July Wednesday – 13:00 – 18:00

Starring:

Yana Kuzova – Actress. A winner of the Asker Award for supporting female role in the show “The House of Anger”.  Rich theatrical experience with leading roles and participation in international theater festivals and scenes. Six years she is part of the troupe of Theater ” Vuzrajdane”. Professional experience in leading media. She was starring in NOVA TV’s “Forbidden Love” series. As a child she is the lead of the teen “Clip Coupon” TV show of the Bulgarian National Television, part of the TV series “Links” on TV7, leading on “AutoMotorShow” on bTV. Her voice is part of the Bulgarian audio books. She has experience in reading bestselling books, contemporary Bulgarian authors and others. She has worked with directors such as Kamen Kalev, Sunny Suninski, Dimitar Sharkov, Todor Chapkanov and others. Her first role in American production gives her the opportunity to partner with Hristo Shopov, Stephan Rea and Bruce Payne. She partiicpated in many musical videos and ads for brands like Kamenitza, DSK Bank, Arlet Stars, Beefeater Fashion Show, Tommi and others.

Yana has a great experience as a leader in many official events, fashion shows, events of big companies, private parties, opening of road sections, presentation of new products, annual awards of Sofia Municipality and many others. Charismatic and positive, Yana has experience and skills in communicating with different characters. Exercises and preparation for stage and screen appearances that practitioners do also help in our business and social engagement, learning us of useful skills. Jana has been doing successful training with practical assignments

Pepa Vasileva, MBA. Managing Director of BEIED Bulgaria. With Marketing and Business Administration Masters, Pepa has been working for innovative products and start-ups for nearly 20 years now. After several years as a Marketing Manager at Classic Fm and Jazz Fm, she joined Distance Learning Center, a representative of City University, Seattle.

She worked for the marketing of programs in Bulgaria and the development of new products and services. With BEIED she is since 2004, taking care of the creation of certification programs, internal company trainings, seminars and individual consultations. She participates as well as a trainer. The good knowledge of business administration and the needs of companies , as well as her good communication and organization skills, are the combination that brings to successful trainings and regular customers.

For her work, she says, “The best of all is the ability to create ideas and projects with clients, lecturers and partners – people with sharp mind and vivid spirit. That is giving hope, optimism, making me move forward.”

How: Due to the interactivity of the exercises the groups are small. When the seats are filled, the registration closes.

Regular fee: 110 leva

Alumni fee / for participants in previous BEIED programs / – 80 leva

The subscription is available at: https://goo.gl/forms/kznQ5JCwPFFTJ1MS2

• You will receive confirmation

• Only registrations are guaranteed in time.

• Nonappearances are not recoverable. Registration can be transferred to another employee.

• The fee is translated into the bank account specified in the pro forma invoice

The ability to tell stories is increasingly becoming an important strategic business advantage.

We believe that telling stories can be learned and improved through practice.

We offer this training to help you understand how to influence and inspire through stories.

The technologies have given us the power to share our stories with the world.

Telling stories – as an integrated part of design thinking and brand strategies.

Stories sell. Stories set the context. Stories create purpose and provoke action.

Researches show that regardless of the content of an ad, the structure of the content determines its success.

Telling stories may look old-fashioned, but that’s what makes it so influential. The story reaches where access is the most difficult – to the hearts. Data convinces people but does not inspire them to act. Content is turning into the future of marketing. Bill Gates shares on the subject: “Our brain values stories more than anything else.”

Telling stories is encrypted in each of us. Through stories we get to know the world, share our emotions and keep our memories. But no one spends time in education to teach us how to tell stories better.

Well, we offer you such opportunity – to spend a day to develop your skills to tell stories better that will help you earn more. Because people love stories. What about you?

In the framework of the training we will look at the art of telling stories – from Aristotle to companies such as Lego, Apple, Disney and many others. You will work on your own skills by learning from the best examples.

We will tell stories – about you, about your work, about the company, about the product or the service. We’ll see how stories are the fastest way to capture the audience – online and live.

Instructor: Prof. Desislava Boshnakova

Desislava Boshnakova teaches special events from one of the world’s leading professors, Professor Joe Goldblatt. She is co-author of Prof. Goldblatt and Shawn Lee on the first book on the impact of new technologies on special events that came out on the US market this fall – “The 21st Century Meeting and Event Technologies.” Desislava Boshnakova is among the first to receive a specialized PR education. She was a member of the International Special Event Society. Lecturer in PR at NBU, author of a number of specialized articles in the IP. Owner and manager of the boutique PR agency ROI Communication, blogger, zealous admirer of TED, lecturer in Bulgarian editions of the TEDxNBU curator format since 2011 and organizer of TEDxSofia. She was a guest lecturer at foreign universities in the United States, Finland and Greece. She is the author of the books “Political Communications in the Network 2.0″ ,”13 Stories for W + 2 Bonus” , “Collective Wisdom: Crawling”. She has lectured at a number of professional conferences in Bulgaria abroad. She leads in-house training of leading companies and non-governmental organizations in Bulgaria.

The program is designed for experts in marketing, advertising, brand management, PR, HR, business owners and managers who want to develop useful skills to tell fascinating and motivating stories.

Registration form: https://goo.gl/forms/urHA574uI3GJ79oW2

New admission!

Scholarships Contest 2018

CERTIFIED PROFESSIONAL PROGRAM in  MODERN MANAGEMENT 

Taken as a whole, the program enables the top managers to develop in-depth skills into all the elements of business practices with an insight equivalent to that of an American Executive-MBA Program graduate at a recognized business school.

This BEIED Program develops a broad range of important managerial functional skills. Learn important principles of management and leadership while examining your own management styles and beliefs. Courses examine the practical application of theoretical concepts using real issues faced by managers in large or small organizations. Skills development experiences that work!

Modules:

• ORGANIZATIONAL BEHAVIOR
• HUMAN RESOURCE MANAGEMENT
• PROJECT MANAGEMENT
• PRINCIPLES OF FINANCE
• MODERN MARKETING
• STRATEGY

Delivery format

6 modules of theory and practice in the main management functions.

Instructors and guest speakers from real business.

Participants continue their personal and professional tasks while they develop deeper insights and enhance their professional skills.

• Every module is 4 weeks long – combining in class and DL participation.
• Each module includes 20 hours of face-to-face classroom instruction in 4 days monthly
• Duration : 6 months period
• Instruction sessions are scheduled outside working hours
• All modules are integrated to provide comprehensive professional development
• BEIED Certificate granted upon successful completion

Admission

• Admission considers your level of professional experience
• Application form  https://goo.gl/forms/L6immcM84VGlHv0G3
• CV or Linkedin profile

Fees

• Tuition Fee – 2300 Euro
• Instructional Materials fee- 40 Euro
• Graduation Fee and final work exercise– 30 Euro
• 5 Partial Scholarships contest 2018 – up to 40% on tuition feе

Learners’ benefits

·       Elevated level of executive competence

·       Increased managerial skills aligned with corporate objectives

·       Insights into practical managerial approaches to address change

·       Confidence to apply new managerial tools within the corporate environment

·       Methods to introduce and integrate new personal expertise

·       Corporate recognition for a worthy development achievement

Corporations’ benefits

·       Strengthened connection between the associate’s work and the company’s mission

·       Fortified commitment to the corporation

·       Improved multifunctional coordination

·       Better use of analytical tools

·       Enhanced decision-making

BEIED TRANSFORMS MANAGERS

BEIED provides a challenging and rewarding transformational learning experience.  Participants stretch their cognitive energies to elevate their managerial skills through an integrated modular program of systematic components presented with structural consistency.

For anyone who wants to learn how to generate ideas and solutions , how to approach the work creatively, how to think outside the box.

23th of March, 10:30 – 17:30

Can we learn to think creatively? Yes!

The world is changing and today we need people who think independently, creatively, critically and inventively.

To think creatively is to know how to create. To create new, useful, applicable ideas. Invent new approaches in business, art, science. Coming out of the schemes we look at issues from a new perspective. Creativity – as a practice exercised regularly through certain methods, which leads to the ability for creativity and innovation.

Training elements:

• Exercise confidence, creativity and teamwork. Game analysis and lessons learned.

• Exercises for creativity and birth of ideas method Medici effect.

• Games improvisational theater to stimulate creative thinking.

• Presentation of the theory of creativity – what an idea how was born and why everyone can creates more ideas.

• Generate ideas on methods of De Bono – exercises and analysis.

• Method 6 thinking hats De Bono – presentation and exercises for use

• Teamwork: a case study using all scientific and presentation of the case, a decision presenting the decision and analysis.

• Games improvisational theater to generate ideas.

Trainer: Prof. Dr. Desislava Boshnakova

fees:

• Regular fee: 150 BGN

• Early registration fee: 11 March –  130 BGN

• Alumni fee: 120 BGN .20% discount for VEIED Alumni

• Participants will receive a Certificate and materials

Registration:

• Fill out the registration form: https://goo.gl/forms/DgxbtFWqzd2sZHuJ2

• You will receive a confirmation

• Ensure only registrations on time. Seats are limited

• Failure to appear shall not be refunded. Registration may be transferred to another employee

• The fee translates into lev exchange rate of the National Bank said in a proforma invoice account

• For more information and questions: 0887929703, office@beied.com

February 23, Friday – 10:30 to 17:00

When users work for you or how to inspire the online crowd and work with them

(Crowdsourcing in action)

9 of the top 10 brands in the world are counting on the crowd in their campaigns. It is time for you to join and work with your clients.

Crowdsourcing offers improved business opportunities, lower costs, a larger base of creative power, and less time to develop product marketing.

Organizations of all kinds are experimenting with various  Crowdsourcing initiatives .

Crowdsourcing combines the efforts of many people, each having its own contribution to the end result. The contracting company usually announces a prize that is tied to the outcome of the project. Sometimes it is a monetary payment, and in other cases the group of people can work because of moral motivations (personal satisfaction, honor, glory).

In this training, we will present  Crowdsourcing as an instrument and its practical application in marketing, advertising, PR, and special events.

The ideas you can apply in all areas of activity.

In the framework of the training we will look at:

• The origin of the  Crowdsourcing
• What are the genes of  Crowdsourcing
• What are the elements for the success of the  Crowdsourcing initiatives
• Examples from the world and Bulgarian practices

The training will try to answer the question: What can the crowd do for you ? But after training you should ask yourself: What can I do for the crowd? Then you will be in the right direction and ready to work with the crowd to make better, more effective, more inspiring and more influential projects. With the right crowd behind us everything will be much easier and more meaningful.

Instructor: Prof. Desislava Boshnakova

Desislava Boshnakova is co-author with Prof. Goldblatt and Shawn Lee for the first book on the impact of new technologies on special events that came out on the US market – “The 21st Century Meeting and Event Technologies.” She also authored the books “Revolutions”, “Political Communications in the Network 2.0″, “13 Stories for W + 2 Bonus” and “Collective Wisdom:  Crowdsourcing”.

Desislava Boshnakova is a member of the International Special Event Society. Lecturer in PR at NBU, author of a number of specialized articles in the PR. Owner and manager of the boutique PR agency ROI Communication, blogger, admirer of TED, lecturer in Bulgarian editions of the TEDxNBU since 2011 and organizer of TEDxSofia.

She was a guest lecturer at foreign universities in the United States, Finland and Greece. She has lectured at a number of professional conferences in Bulgaria abroad.

Fees and registration:

• Registration form: https://goo.gl/forms/iDsHpufY9DXDU8xW2

• Regular fee: BGN 150

• Early booking fee: until 9 February – 130 BGN

• Alumni fee: 120 BGN – 20% discount for BEIED Alumni

• The fee includes the book “Collective Wisdom: Crowdsourcing ” author – Desislava Boshnakova

Attention:

•The seats are limited.

• After registration, you will receive a confirmation and a proforma invoice.

• You will receive an invoice after transferring the fee

• Only registrations are guaranteed in time. The seats are limited.

• No-show ups are not recoverable. Registration can be transferred to another employee.

• For more information and questions: 0887929703, office@beied.com

5th edition  Date: 16 and 17 March – 14:00 to 18:30

How to present the idea is as important as what is the idea itself.

Presentation skills are key to the successful personal development.

You are the presentation! How to present yourself in the best light. How to sound like presenters of TED.

Within two days, participants will work on their own presentation skills with advice and guidance from the lecturer and ideas for a better stage presence.

The workshop aims to:

• To introduce each participant with his own style of presentation

• To teach participants to speak in public

• To introduce participants to the basic techniques of planning presentation

• To introduce participants to the selection of key messages

• To help participants improve their presentation skills

• And to draw up plans for the development of presentation skills.

All presentations will be videotaped.

Participants – maximum 10 – will receive assignments that will take part in the training.

Trainer: Dr. Desislava Boshnakova

Desislava Boshnakova is among the first to acquire specialized IP education. Lecturer in PR at the NBU, author of several specialized articles on IP. Owner and manager of the boutique PR agency ROI Communication, blogger and fan of TED, a lecturer in Bulgarian editions and curator of TEDxNBU from 2011. She has been a guest lecturer at foreign universities in the US, Finland and Greece. Author of the books “PRogovorki”, “Political communications network 2.0″ , “13 stories of W + 2 Bonus” and “Collective wisdom: crowd sourcing.” Thanks to her work as editor and publisher we can read specialized PR literature and Bulgarian.The Lecturer has presented a number of professional conferences in the country abroad. She leads internal corporate training in public speaking to leading companies and NGOs in the country. Her interests in presentations complements her activities now -  specialty “Theatre director”.

Fees and registration:

• Regular fee: 150 BGN

• Summer registration fee: 1st of March- 130 BGN

• Alumni fee: 120 BGN – 20% discount for BEIED Alumni

• Participants will receive Certificate and materials

• Coffee breaks are included in the fee

• A copy of the book “presented by Steve Jobs ” is included in the fee

Attention:

• Fill out the registration form : https://goo.gl/forms/DxQTUtKe2r5prVTr1

PROFESSIONAL EXECUTIVE MANAGEMENT PROGRAM

5 modules in 6 months period:

• STRATEGY DEVELOPMENT AND PLANNING FOR SUCCESS
• MATCHING MARKETING AND STRATEGY
• LEADERS AND ORGANIZATIONS
• FINANCIAL STRUCTURING
• PROJECT MANAGEMENT SYSTEMS

Taken as a whole, the BEIED PEM Program enables the top managers to develop in-depth skills into all the elements of business practices with an insight equivalent to that of an American Executive-MBA Program graduate at a recognized graduate business school.  This BEIED Program “minds the gap™” by developing a broad range of important managerial functional skills.  BEIED elevates competence through thorough skill development that applies integrated managerial insights.

The BEIED-Certified PEM Participant will be able to lead and direct a group of managers, professionals, and associates in every aspect of business administration and enterprise development.

 PROFILE OF A PEM PROGRAM PARTICIPANT – A Top-level Manager in or near an Executive Role.

A typical Participant is an established business professional who looks to this program to provide a comprehensive managerial perspective on the challenges of business leadership.  The committed Participants pursue this program to enhance their executive talents and rejuvenate their personal development.

They expect to enlighten and adjust their management style based on an intense and transformative review of managerial skills and insights.  Participants understand that they have an awesome responsibility to learn and apply a broad range of talents and skills to enhance their leadership effectiveness in a time of change.  PEM Participants intend to apply these BEIED Program insights immediately within their existing sphere of influence and authority.

BEIED Bulgaria and TriplePro announce new Modern Marketing Management Certificate Program 2015.
Practical, up to date, from Professionals to Professionals certificate program in Sofia.

4 marketing modules in 4 month period: in class sessions, practical exercises, field trips, guest speakers, simulations, tools than can be easily applied in the daily work.

From peers to peers. MMM Program to fit the needs of senior level professionals, who will be taught by a select group of business experts with real field experience and the market knowledge.
Scholarship Contest 2015 for talented individuals.

Our program is perfectly suited for brand managers, marketing professionals in medium and big companies, as well as marketing consultants who are looking to expand their professional capabilities in a friendly, leadership oriented setting.

More you can learn on http://modernmarketing.bg