Christina Ivanova – Marketing, PR and Special Events, Bibendum Ltd
You have successfully completed BEIED and Triple Pro – Modern Marketing Management. Which was the most precious lesson?
The most valuable lesson was the reminder that we should always learn. In the sphere we have chosen or outside, but permanently. Our brain must be “fit”. A valuable lesson for me was also the fact that there are always interesting people you have not met in your career yet. And they enrich you in a surprisingly interesting way.
As an experienced marketing manager, what is the biggest challenge in this field today?
The biggest challenge is not to lose ourselves and the enthusiasm that each of us knows at the start of a new project. Staying in the galaxy of new ideas and not accepting anything from the past as a law. In our profession we have to constantly generate novelties and to do it, we have to keep track of the world, not just the marketing world, but everything else through the right funnel. And this is a serious challenge.
What are the most valuable skills for the contemporary marketer?
The modern marketer must become an orderly child. I do not know if it is possible, but it is important to be curious, observant, learn quickly, have the urge to start without much hesitation, try, be agile and do not despair if we fail (as children do – fall and continue, without recalling the failure). And in this children’s house, we can manage to prioritize, meet deadlines, achieve growth, and have fun.
If you have to give some advice to young marketing managers – what will it be?
You have to learn, each marketer, to combine the best of yourself and your environment at the right time. And never to be satisfied with temporary relaxation, it is harmful to people who are expected to be generators. The word “manager” often gives its owner a calmness, which in most cases hurts him. Let them stay constantly proving to themselves Juniors.